Creative Director & Brand Storyteller
I turn complicated ideas into stories that people can understand and feel.
Creative director, writer, and filmmaker with more than 15+ years of experience leading integrated campaigns, brand storytelling, and creative teams.
WHAT I DO
From the first conversation through launch, I combine concept-driven thinking with the hands-on experience to carry an idea across video, social, print, out-of-home, and events.
SELECTED EXPERIENCE
2024 - PRESENT
FALLS CHURCH, VIRGINIA
The Rule of Thirds
Creative studio developing campaign strategy, documentary work, and brand content for organizations in policy, innovation, and social impact.
Lead campaign strategy, concept development, scriptwriting, and creative direction from the initial brief through final delivery.
Turn policy-heavy and technical material into clear, human stories for public audiences, decision-makers, and funders.
Direct documentary, motion, and brand projects across multiple platforms, overseeing production teams, cinematography, and post-production.
Reconcile stakeholder feedback without losing the central idea.
Founder & Chief Creative Strategist
NEW YORK, NEW YORK
2021 - 2024
Teamshares
Mission-driven fintech transitioning small businesses to employee ownership; 84 acquisitions across 29 states and $245M raised.
Defined the visual and narrative voice, then led integrated campaigns across video, social, print, OOH, and events.
Made employee ownership and the company’s goal of creating $10B in employee wealth clear, relevant, and human.
Led concept development, production, and post-production for brand campaigns, including a multilingual international-expansion project.
Rebuilt production workflows, reducing turnaround time by 25% while increasing brand-aligned output.
Creative Director, Photo & Video
BROOKLYN, NEW YORK
2011 - 2021
THEY
Built the studio to high six-figure annual revenue and earned repeat work from Calvin Klein, Condé Nast, and The New York Times.
Wrote scripts and directed more than 10 documentary and branded-content projects annually from initial idea through final delivery.
Interviewed hundreds of people to find the human story inside a wide range of subjects, brands, and assignments.
Led new business, client relationships, operations, and production strategy, creating a model sustained for nearly a decade.
Brooklyn creative studio producing documentary and branded storytelling for leading cultural and editorial clients.
Co-Founder, Creative Director
EARLIER CHAPTERS
Commercial editorial roles at leading New York City animation and motion studios, including Hornet, Buck, and Digital Kitchen.
CAPABILITIES
Big-picture thinker.
Hands-on maker.
Integrated campaign strategy
Concept development
Brand positioning and narrative
Audience-focused messaging
Copywriting and scriptwriting
Complex-topic storytelling
01 Strategy & Story
Creative direction
Brand voice and visual direction
Cross-platform campaign development
Creative team leadership and mentorship
Stakeholder alignment
Production strategy and oversight
02 Creative Direction & Leadership
Documentary and branded storytelling
Interview development and direction
Video, social, print, OOH, and experiential
Directing and cinematography
Post-production and motion
Virtual production and commercial drone work
03 Film & Content Production
Fluent in these tools:
Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, InDesign)
Davinci Resolve
Cavalry
Rive
Blender
Cinema 4D
Figma
Professional camera systems
Generative AI workflows
Virtual and remote productions
EDUCATION
School of Visual Arts
New York, New York
MFA Photo, Video & Related Media
Hollins University
Roanoke, Virginia
BFA Film & Photography
What I’m Ultimately Looking For
I’m looking for a long-term home where I can do ambitious, meaningful work as part of a thoughtful team. I want to apply what I’ve learned, continue sharpening my craft and critical thinking, and contribute to work that makes a tangible, positive difference in people’s lives. I bring curiosity, high standards, and a genuine commitment to the people I work alongside—but I also believe a career should support a full life. Providing stability for my family is what grounds and motivates me, and it’s one reason I take my commitments seriously. I’m not looking for a brief stop or a title for its own sake. I’m looking for a place where I can contribute, grow, and build something worthwhile for the long haul.